Digital and physical convergence along the retail path to purchase has arrived.
Developed and managed via Westfield Labs, an entity of Westfield Corporation that provides digital services to Scentre Group, our digital ecosystem is constantly evolving.
The various platforms provide a range of opportunities for brands to effect genuine consumer engagement and influence along the complete shopper journey.
We’re also piloting beacon technology and are always open to exploring how technology could play a role in helping rethink what’s possible in retail.
Add a digital support strategy to your brand’s experiential, media and sponsorship to deliver broader influence within the Westfield retail ecosystem.
Contact the digital team at BrandSpace for more information.