Digital

Retail convergence has arrived.

Digital and physical convergence along the retail path to purchase has arrived.

Developed and managed via Westfield Labs, an entity of Westfield Corporation that provides digital services to Scentre Group, our digital ecosystem is constantly evolving.

The various platforms provide a range of opportunities for brands to effect genuine consumer engagement and influence along the complete shopper journey.

  • westfield.com.au offers a range of solutions for brands. All solutions are integrated into the natural usage of the site and will generally connect with the physical retail environment.
  • Wi-Fi offers advertising, content and offer distribution and broader data opportunities. Combine with in-centre activity to converge the digital and physical retail environments.
  • Digital wayfinders can be used to deliver banner style advertising at a key ‘search’ moment.
  • EDM database. Westfield centres have a significant email distribution list. Brands can be incorporated using both advertising and advertorial mechanisms.

We’re also piloting beacon technology and are always open to exploring how technology could play a role in helping rethink what’s possible in retail.

Add a digital support strategy to your brand’s experiential, media and sponsorship to deliver broader influence within the Westfield retail ecosystem.

Contact the digital team at BrandSpace for more information.