Research & Insights

Scentre Group has been building and managing shopping centres for over 50 years.

BrandSpace is equipped to help brands to tap into a wealth of knowledge and insight on Australian shoppers and the retail environment, including all (41) represented Westfield shopping centres.

Ultimately brands are able to use this information to help plan, refine and hero a marketing program within the retail environment.

Data and planning information can be provided on the following:

  • Centre selection.
  • Centre audience profiles.
  • Centre audience reach and frequency build and potentials.
  • Centre retailer presence.
  • Campaign evaluation models.

To discuss the data and insight opportunities available, please contact the Strategy team at BrandSpace.