Westfield driving success beyond the showroom

How do automotive dealers reach and engage their audience without relying on their customers arriving on their doorstep?

Many automotive brands, such as Volvo are rethinking retail and the traditional dealership model to find a solution to influence and engage consumers beyond the showroom.

BrandSpace worked with Volvo to build an integrated retail and media solution to introduce Volvo’s XC90┬áin key Westfield shopping centres. This powerful solution drove influence and consideration amongst key audience targets who were in varying stages of the purchase cycle, in a comfortable, familiar environment, breaking down the traditional barriers of the car sales yard.