Westfield and Fitbit

Westfield and Fitbit have partnered to communicate the fitness benefits of shopping by integrating the possible step counts that could be achieved on route to any of the key Fitbit retailers.

Fitbit’s integration into the Westfield Digital Wayfinder Network has enabled the brand to communicate with shoppers via a one-to-one digital touchpoint which connects them with services and stores.

To bring this campaign to life the number of steps required to reach retailers stocking Fitbit products was mapped out for over 70 different locations. The partnership has so far been deployed across 4 centres with more to come.