In 2016, Samsung is taking a bold step in its mission to directly engage consumers. And in the process, are redefining the role that a physical retail environment can play for their business.
At the core of the strategy are Samsung’s new retail spaces, which act as a physical representation of the Samsung brand. The retail spaces are heavily supported by digital media, way finder and EDM activity. It’s a rich, integrated retail solution that lets Samsung control the brand experience like never before.
Samsung is rethinking the role retail can play in enhancing its brand, its products and its customer relationships.