In July 2016, we worked with KFC, Mediacom & Ogilvy to bring to life a ‘Cook Da Chook’ live activation to amplify the web-based game developed to drive awareness of KFC’s chicken ‘made fresh daily’ promise.
“We approached the team at Westfield to help us bring to life a digital brand activation. We believed Westfield offered a great opportunity to expose our brand message to high numbers of customers as well as actively engage them in our brand.” Ben Simmons, KFC Marketing Manager.
BrandSpace conceptualised and produced a bespoke activation designed to engage and educate shoppers in Westfield Parramatta whose customer base aligns with KFC’s strongest trade area.
The SmartScreen and SuperScreen Networks delivered contextually targeted media across the centre to drive awareness of the activity on centre court and to amplify the campaign messages of ‘quality’ and ‘freshness’.
“Working with the Scentre Group team was a smooth and efficient process, the team were very proactive and made sure we got the best results across all components of the activation”, said Ben.