ANZ & Westfield– ‘Celebrate the Now’ Campaign

ANZ customers love Westfield Gift Cards so for ANZ’s new Rewards Platinum Credit Card acquisition campaign, what better way to entice new customers than to offer them a $250 Westfield Gift Card.

Every execution of ANZ’s Rewards Platinum Credit Card Campaign celebrated ‘now moments’ in context to where and when customers saw the ad, suggesting relevant ways customers could spend their reward.

Over 1,000 hyper-targeted creative executions were delivered across: Mobile, Digital display,
In-branch and Westfield’s connected SmartScreen, SuperScreen and digital networks. Plus Westfield’s Online, WiFi and eDM content was retargeted across ANZ’s social channels.

A customer centric first campaign for ANZ.

Together Rethinking Retail.